Tripping - Find your happy place
When organic growth and SEM began to flatline, the founders of Tripping.com reached out to me to help plot the next steps for the company. After a quick, bootstrapped approach to consumer research and a deep dive into the industry, it became clear there was an avenue to help Tripping.com standout as THE place to find your happy place.
Bringing the brand to life
Once we established a new vision and identity for the Tripping brand we put it to work - testing our way into an integrated mix of radio, podcast, social, and video marketing that generated 4x the booking value over the previous year while driving a 30% efficiency gain in core digital marketing channels.
